BEN SEARLES
copywriter

b.s. feed filter
nepo babies for babies
freezer flag
co-owned by dogs
milkshake tourism
twist. tap. order.
digital fidgetal
newyearsduck
archive

info / contact



BARK: CO-OWNED BY DOGS
For the last decade plus, BARK has made dog toys and treats — always with the dogs’ perspectives in mind. Now, the company is taking things a step further,  actually putting dogs in charge Now, everything BARK does is for dogs... by dogs. Introducing a new breed of company. BARK: Co-Owned By Dogs. #ShopDog






We showed what it actually looks like to be a company co-owned by dogs through a series of short episodes and content pieces.















       

       



Then, we launched the BARK dogs’ first order of business as co-owners: a new line of food, treats, and toppers. Named by the dogs, of course.




The first part of the launch was for the dog food line, which benefits dogs in need.







Then, we rolled out the treats and toppers.  




Press: ABC Baltimore, CW33 Dallas, PR Week, AdAge, AdAge

Credits: Copywriter - Myself / Art Director - Caitlin Smichowski + Paul Stechshulte/ CCO - Jeff Benjamin / Agency - Tombras / Director - Zach Golden / Kibble Spot Director - Ben Sottak / Launch Video CoDirector + Editor - Myself / Social Videos Shot By - Myself, Caitlin Smichowski